Oh yeah, while that wasn't what my article is about, that's very much another concern.
I actually work with SEO and content as my dayjob, and AI summaries are absolutely going to force a rethink, especially for so-called "informational" queries. Back in the day, e.g. a camera retailer could create thought leadership pages about related to…
Oh yeah, while that wasn't what my article is about, that's very much another concern.
I actually work with SEO and content as my dayjob, and AI summaries are absolutely going to force a rethink, especially for so-called "informational" queries. Back in the day, e.g. a camera retailer could create thought leadership pages about related topics (for instance, "Tips for taking great photos at night"). The goal was to make these helpful pages drive organic traffic from relevant searches.
With AI Overviews answering the "tips for taking great photos at night" directly, we can expect far less clickthrough to the original pages.
So yeah, we're going to have to rethink a lot of existing business models for sure.
Oh yeah, while that wasn't what my article is about, that's very much another concern.
I actually work with SEO and content as my dayjob, and AI summaries are absolutely going to force a rethink, especially for so-called "informational" queries. Back in the day, e.g. a camera retailer could create thought leadership pages about related topics (for instance, "Tips for taking great photos at night"). The goal was to make these helpful pages drive organic traffic from relevant searches.
With AI Overviews answering the "tips for taking great photos at night" directly, we can expect far less clickthrough to the original pages.
So yeah, we're going to have to rethink a lot of existing business models for sure.